The Pitch: Advertising and marketing news for 1.26.21

Workshop Digital?added two clients:?Carpenter Co., a cushioning manufacturer headquartered in Richmond, and Hanover-based?COI Crane Service. Work will include search engine optimization and pay-per-click advertising services.

The Martin Agency released a trio of spots for CarMax. The spots — “Inventors,” “Old Ways” and “One Month” — highlight services such as 24-hour test drives and 30-day car returns.

The King Agency is providing monthly digital and social media management to Summer Classics, an Alabama-based indoor and outdoor furniture store with a location in Henrico.

LRL Racing added Sandra Burns as a sports marketing intern. She is a
junior at VCU.

Local videographer Colin Ward of Heritage Visuals shot a video for The Cocky Rooster restaurant highlighting a recent promotional event.

Lottie Coleman

Addison Clark hired Lottie Coleman as an account manager. Coleman is a Virginia Tech graduate.

Padilla made four promotions in its Richmond office:

Joel Erb

Joel Erb?was promoted from senior director to?vice president?in the agency’s Creative and Digital Group. He joined Padilla in 2017 when it acquired Erb’s INM United.

Neil Cox?was promoted from director of digital production to?senior director of digital production?in the Creative and Digital Group.

Emily Valentine?was promoted from director to?senior director?in Padilla’s Insights and Strategy Group.

Bryn Snyder?was promoted from brand strategist to?senior brand strategist?in the agency’s Joe Smith brand consulting division.

Advertising Club of Richmond refreshed its website. The updated site’s new features include a streamlined process for membership sign-up and subscription modifications.

Whittington Consulting?was hired by?Production Engineering to implement a HubSpot customer relationship management platform for the manufacturing equipment supplier.

903 Creative’s work for the Town of Ashland.

903 Creative developed a rebranding for the Town of Ashland that includes a new logo, business graphics, signage, print and digital advertising, apparel, and?promotional items. It completed branding and crowler label design for Talleysville Brewing Co. in New Kent County.

903 also completed packaging?designs for new releases for V?sen Brewing Co., Ardent Craft Alesand Blue Bee Cider. Work for V?sen and Ardent also included social media graphics and apparel.

Venture Richmond launched a campaign promoting downtown small businesses. Called “Faces of Your Downtown,” the series of ads is running in local print and digital publications. Local photographer Jay Paul shot the photos for the ads.

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